Apple Dips Into Discounting

Consumer electronics have always been all about sales -- think everyone from Dell(DELL) to Best Buy(BBY) to Research in Motion(RIMM) -- so it's not too far out to think that Apple might beat the discount drum one day.

One day. This is nothing that will impact Apple earnings in the next few quarters, so don't condemn or even judge Apple. But -- and the media is not telling you this -- keep an eye out for this.

Apple is not going to leave the high-end fold anytime soon. But the snazzy gadget maker's first foray into discounting is something to watch long term.

Apple is not a discount house, but don't discount the eventual impact that discounting might have.

At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.