Facebook: Who's Saying What
Written by: James Rogers
Tickers in this article:
GS JPM FB MS
"Modest user monetization suggests big room for growth," explained analyst Justin Post, in a note, pointing to the company's Average Revenue Per User of $5, compared to Google's(GOOG) $31. "We expect recently launched new ad formats, including Sponsored Stories in mobile and Promoted Posts to accelerate revenue growth in the second half of 2012, a potential catalyst."