Google Wants Your Video Advertising: Exclusive
Like Google+, the AdWords for video component will become another main influence in how Google prioritizes its search results. Basically, if you have a promotional video, Google will prioritize your business higher than your competitor across the street that hasn't created a promotional video.
In an exclusive, Singh shares more details about the AdWords for video program.
Why should small businesses be in the video promotional space?
Singh: We think of it as a great match between what small to medium-sized businesses are looking for and what we're looking for our users and content on our site. For small and medium-sized businesses, it offers an opportunity for them to play big and build a business on YouTube
(YouTube also offers a template to help businesses create promotional videos called My Business Story.)
It's a huge opportunity for us to reach and provide value to these advertisers, while at the same time increasing the amount of diversity of advertising we have on the site. ... If we have lots of different ads to choose from then we can more effectively connect the right ad to the right user.
What is the difference between large and small advertisers?
Singh:While we benefit from a sales team that can help us reach our customers,