Hulu Could Dominate Video Streaming, When Management Wakes Up
I am not sure why the old guards do not seem to agree. They could just be waiting for the right time. I recognize that. Why not pillage Netflix and Amazon for millions a little bit longer by licensing the two companies your content scraps? Makes sense. But, while a nice boost to revenues today, that's a short-sighted approach.
The present owners should contact fellow old guard members as well as the cable and satellite providers and offer an interest in Hulu. In exchange, they make Hulu the one-stop shop for streaming.
Ideally, Hulu would offer tiered packages just like cable and satellite with the least expensive options requiring a cable or satellite subscription. If you pony up bigger dollars, you can cut the cord with no problem. All of the players would share subscription and massive advertising revenue.
All of these worlds are changing -- content delivery, advertising, etc. The old guard has done a nice job moving with the times, evidenced by Disney allowing franchises like ESPN to go multi-platform and Time Warner's excellent HBO GO. They need to make even more aggressive moves to the future, though.
Old guard media business models are going through rapid change. Old guard members need to be ahead of this change or risk being swallowed up by it. They have the platform from which to act sitting right in front of them. Now, they just have to do more with it.