Jim Cramer's Best Blogs

And we saw it in Apple(AAPL) , which just keeps being propelled higher and is now higher than when it reported. In part, it's because others seem to be faltering, notably Google(GOOG) , and partly because the launch of the new iPhone is coming and we know from the monster build at Cirrus Logic(CRUS) , the audio supplier to Apple, that Apple senses gigantic demand.

Bad -- but not so bad as to make people sell.

So why not buy? Because if it is bad but not so disappointing, then the shorts have to cover and the longs smell a bottom. That's the dominant and absurd theme of this week's trading.

Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL at the time of publication.