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Tickers in this article: FB KEY SAP

Then there's Dunkin' Brands (DNKN) . People wanted to throw doughnuts at Nigel Travis because international wasn't that strong. I think when he says, as he did on the call, that he has a personnel change that could make things better, I want to give him the benefit of the doubt. The stock's not cheap. But neither was Domino's (DPZ) at $30 and look where that went.

In other words, when I break the market down into its pieces, it just doesn't seem as nasty to me as Doug would make it sound in its entirety.

Just too many stocks like KeyCorp, SAP and Dunkin' out there to make my mouth water ... while I wait for the, ahem, proverbial pullback.

At the time of publication, Action Alerts PLUS , which Cramer co-manages as a charitable trust, was long KEY.

For Facebook, It's All in the Eye of the Beholder

Posted at 11:41 a.m. EST on Thursday, Jan. 31

Facebook's (FB) great. Facebook's horrible. Facebook's cheap. Facebook's expensive. Facebook's growing like a weed. Facebook's growth is already slowing.

Which is true? How could there really be such extremes in sentiment here? Believe me when I say I am only hearing extremes, as there seems to be no middle ground at all with this stock.

The answer? It's all in the eye of the beholder. People are seeing what they want to see in Facebook.

Let me give you the bear case, which puts you in the head of the sellers. Then I'll give you the bull case, which allows you to understand it from the perspective of the buyers. It's the only way, frankly, to explain the stock's wild ping-pong game: First it'll hang in, even after a huge rally, then it'll give up the ghost before it settles in where it was a fortnight ago -- before the big price spike.

The bears -- including lots of analysts who were bullish going into the quarter and subsequently downgraded the stock Thursday morning -- are seizing on how the company is spending like a drunken sailor and may not have all that much to show for it. These investors want results now. They don't want to hear Mark Zuckerberg say, "We aren't operating to maximize our profit this year. We're doing what we think will build the best service and business over the long term."

That's the kiss of death for all of the upside-surprise folks out there, the ones who figured Facebook had hit the magic formula for mobile and would show an explosive revenue and profit number. They aren't satisfied with the 17 cents vs. the 15 cents earnings-per-share number. They needed something like 20 cents to 25 cents in order to stay in the stock, or cover their shorts, or upgrade from buy to super de-duper buy.