Shares of Altria hit a 52-week high on Tuesday of $33.36. The stock's 52-week low of $23.20 was set on Aug. 9.
"Depending on the success of Marlboro Eighty-Threes we could image an expansion of the idea and package design into Silver and Gold as well," Jefferies analysts wrote in a report Monday. "Gold is the largest segment for the Marlboro franchise and a modernization of the pack design might further improve the positioning of this sub-brand as well."
Altria has a forward P/E of 15.85; the average for its peers is 18.34. For comparison, Lorillard(LO) has a lower forward P/E of 15.5.
Analysts were split on Altria with nine of them rating the stock a buy and another nine giving the stock a hold rating.
The stock has risen 12.45% year to date.
Shares of Skechers hit a 52-week high on Tuesday of $20.60. The stock's 52-week low of $11.21 was set on Jan. 9.