SBUX: Markets Miss the Value in a $5 Frappuccino
So, evaluating the phenomenon that has become Starbucks(SBUX) , it seems appropriate that I measure the company on its social effects, in addition to its impact on the market.
I have no shame in admitting I am a huge indulger of coffee from Starbucks -- particularly its Caramel Frappuccino. It is bold but yet very easy to drink. Not only does the caramel lend a distinct buttery sweetness, but the fluffy swirl of whipped cream adds just the right touch of decadence. But I digress...
The concern on the minds of investors these days suggests that not only is the company's coffee expensive, but so is its stock price. Normally, I would agree by virtue of its price-to-earnings ratio of 36. That is almost double McDonald's(MCD) P/E, but noticeably less that Dunkin's(DNKN) .
But given the company's earnings results on Thursday, it is evident that, for Starbucks, not only are these valuation metrics inconsequential, but the stock may yet be cheaper than investors realize and just might deserve "Chipotle-esque"(CMG) consideration.
What Do I Get for $5?
Well for starters, how about an 18% jolt in the company's fiscal second quarter. Global revenue increased 7% at locations that have been opened for at least one year.