5 Brands That Abandoned Their Fan Base
Even when you're older and more established, there's something about that younger demographic and its cache of cool that makes you want to shed your company's retro logo, spruce up its packaging, do some social media promotion and get the old buzz machine cranking again. Who knows, maybe you'll make some best-of lists, develop an ironic following among hipsters and make a cameo in Girls or a Duplass brothers film.
At worst, maybe you'll just shed those lame, dusty old consumers who've supported you so faithfully throughout the years. Maybe they built you into the behemoth you are today, but they're making you feel lame by association and really putting a damper on that whole new image you're trying to cultivate for yourself.