5 Reasons to Just Surrender to Holiday Radio Now
We've been writing about radio's holiday creep since at least 2009 and have noticed one clear pattern in each year's coverage: Each year the songs come earlier and the volume of the complaints against them gets a little softer. At one point, we could rely on the folks at MediaBase to keep track of just how many times radio stations across the country would play a particular holiday song. In 2011, they just stopped doing it.
We can't blame them. The Top 10 never really changes and, regardless of where they place, you just know that each year Burl Ives' Holly Jolly Christmas, Brenda Lee's Rockin' Around The Christmas Tree, Mariah Carey's All I Want For Christmas Is You, Nat King Cole's The Christmas Song, Bobby Helms' Jingle Bell Rock, Andy Williams' Most Wonderful Time of the Year and John Lennon and Yoko Ono's Happy Xmas/War Is Over are going to be played 18,000 to 20,000 times on stations across the U.S. between Dec. 1-25 alone. That's more than 30 times per hour, which means a whole lot of overlap for songs of this length.
Last year, KYXE-FM 104.9 in Yakima, Wash., started decking the halls on Oct. 10 by launching its "North Pole Radio" on a new FM signal. This year, Syracuse's HOLLY-FM 95.3 and 103.9 went on the air with 24/7 Christmas music on Oct. 5.
"I went into Target, actually in August, looking for stuff for my daughter to go away for college and I look over and there's a section of Christmas stuff," station manager Sam Furco told Newhouse Communications Center News. "I thought of the idea if Target
Why not, indeed? The entire reason Furco is hearing Christmas songs in those retail outlets so early is because radio research firm Arbitron
Does it get a bit repetitive? Yes. Andrew Forsyth, a consultant for Nielsen
In fact, we came up with five reasons why you should not only stop complaining about all-holiday radio, but realize that the actions of you and everyone around you make it possible:
5. You're already in the holiday spirit
The reason Furco is hearing holiday music in Target and Wal-Mart and seeing holiday items on shelves and displays is because U.S. shoppers have already begun shopping.
According to Google
That's with good reason. The 2013 calendar has six fewer days between Thanksgiving and Christmas than last year. If you held off until November to do Christmas shopping last year and employed the same strategy this year, you're already a week behind.