5 Strangest College Bowl Game Sponsors
PORTLAND, Ore. (TheStreet) -- In this final year of the Bowl Championship Series, college bowl sponsorship remains a sliding scale of corporate haves and obscure small-business have nots.
At the top of the pile are the January BCS bowls and their big-money sponsors, including PepsiCo's
It's a simple matter of supply and demand. When bowls such as the Cotton Bowl and Citrus Bowl have decades of history and roughly $4 million to pay out to high-ranked teams, it's a whole lot easier to draw sponsor whales such as AT&T
In the middle, however, is an odd mishmash of high-profile companies trying to keep their name in customers' faces and little guys looking for their big break. Every so often, this yields a head-scratching bowl name that leaves fans wondering how it happened. We found the five bowl sponsorship examples that didn't quite pass the sniff test, starting with:
Sponsor: Bridgepoint Education
Location: San Diego
Matchup: Baylor vs. UCLA
Payout: $2.4 million
Think what you will of Baylor and UCLA, but they're universities with solid histories and serious reputations. They have sprawling campuses, honored faculty and a student body that matriculates, graduates and becomes a proud, multigenerational alumni base.