Party Model Delivers for Some Direct Sellers
Another recent start-up has grown despite the relatively high price of its products: the skin-care line Rodan + Fields, started by the two dermatologists who created the anti-acne treatment Pro-Activ, was launched in 2008. The line is definitely high-end; a four-product anti-aging regimen costs almost $200. But even in tough economic times, there are plenty of women willing to pay for better skin.
It's also been easier to recruit consultants with high-level sales experience. A look at the top consultants profiled on the company's website shows that many came from industries that have been hard-hit by the recession, such as real estate and public relations.
We may get fewer invitations to Tupperware parties these days, but jewelry parties, handbag parties and candle parties continue to take place across the country. For some people, Robinson says, the idea of buying from and selling to friends will always be appealing. "People tend to go out less now, but they still want to see their friends," she says. "They are looking for an escape."