Burger King Revamps Menu, Stores: Hot Trends
NEW YORK (TheStreet) -- Popular searches on the Internet Monday include Burger King(BKC) as the fast food chain reveals a new look and menu.
The restaurant's menu will include a record 10 new items, among them, made-to-order smoothies and three new salads. Burger King also will increase its marketing efforts, featuring soccer player David Beckham, talk show host Jay Leno, actress Salma Hayek and singer Mary J. Blige in upcoming commercials. The chain plans to send out 40 food trucks across the country to hand out food at events and set up sampling inside some Burger King locations.
The chain is reportedly attempting to broaden its menu with healthier and more snack alternatives in an effort to appeal to mothers, families and Baby Boomers. Burger King and its franchisees will spend an estimated $750 million to revamp stores over the next 12 months.
More Headlines
Pinnacle Airlines(WMT) is trending as the U.S regional carrier filed for bankruptcy protection after being weighed down by high fuel prices and decreased travel demand.
The Memphis, Tennessee-based airline said it will halt United Express services by Aug. 1, while continuing its other services, including Continental Express and Delta Connection. Pinnacle said it received a $74.3 million loan from Delta Air Lines(DAL) in order to maintain operations while it reorganizes and also repay a debt to another airline.
Pinnacle President and CEO Sean Menke said, "We intend to use the Chapter 11 process to reset our financial and operational structure in order to position Pinnacle for viability over the long term."
A credit card breach is sparking various kinds of searches online. Global Payments(GPN) , which processes card transactions, has confirmed that hackers accessed data from up to 1.5 million accounts in North America.
The company said the hackers stole account numbers and exported the information, though they reportedly did not obtain names, addresses and Social Security numbers of the account holders. As a result of the breach, Visa(V) has removed Global Payments from its list of preferred credit card processors. Visa rival MasterCard(MA) has yet to remove Global Payments from its version of the list.