Kindle Pessimism as Unfounded as iPhone Pessimism

NEW YORK (TheStreet) -- Amazon(AMZN) reports after the close Thursday and with apologies to the media: You can't predict a Kindle disappointment without at least referencing Apple(AAPL) . You remember Apple, right? Many analysts look into the crystal balls and spoke to suppliers and consulted star charts for all we know, emerging with the conviction that the iPhone would disappoint. Apple reported jaw-droppingly good earnings and the rest is Monday afternoon history.

Most of the media, though, does not factor in history -- even such recent history.

Look at Marketwatch, which went a typical route in looking forward to this afternoon's Kindle results: "Among the wild cards for the period is the company's line of Kindle devices, including e-readers and a tablet. While Amazon does not disclose specifics on device sales, some analysts have noted signs of slowing demand for the products."