10 Ways Around Summer Movie Crowds And Prices
Moviegoers already decided it's summer blockbuster season and have parted with more than $1 billion to see men (and Scarlett Johanssen) in costume fight each other and computer-generated bad guys. The Avengers was just the beginning, considering we're not even close to the release dates for new Batman and Spider-Man films.
|There are still a few ways to cut movie costs and keep some of your hard-earned dollars out of the box office till.|
Comic book heroes, Pixar(DIS) characters and a slew of sequels all want what's in your wallet this summer, but there's no need to hand over everything you have. This is a business, not a mugging, and the customer still has a choice regardless of what the faceless drones at the studios believe. If they want you to shell out for their big-money content after months of 3-D retreads and busts such as John Carter, they'll have to do it on your terms. Here are a few ways to cut costs and keep some of your hard-earned dollars out of the box office till:
1. Go bargain hunting
If your parents didn't teach you to shop sales or buy by unit price, now is the time to learn.
The National Association of Theater Owners pegged the average price of a movie ticket at $7.93 last year. A $34.99 four-pack of tickets from Costco(COST) may not help folks on the low end of that average, but in cities where movie prices range from $11 to $13 a ticket, those $8.75 tickets to Regal(RGC) , Cinemark(CNK) and AMC Theatres are basically all-day matinees. BJ's Wholesale Club offers the same four-pack deal, but only for AMC theaters.