Do Artists Really Hate Pandora?
NOTE to readers, indie artists, music types : I'm putting my Twitter contact up top because this article is, in part, a request for engagement. So hit me up on Twitter: @rocco_thestreet .
NEW YORK ( TheStreet) -- Check out this sampling of comments from an article, published by The Hill , that details the music industrial complex's outrage over Pandora's
They sort of fly in the face of the message the music industry attempts to craft. One that effectively claims Pandora hates musicians and wants to pay them as little as possible. As I have illustrated , repeatedly, it's a shallow talking point of an argument lacking context and nuance. But, if the commenters to The Hill's piece are at all representative of the general public, not everybody blindly falls for the music industry's propaganda.
But only a tiny percentage of artists have ever profited from radio royalty payments... Ever. if pandora is paying a higher rate per song than clear channel, then individual payments to artists can only be lower because it is playing a wider selection of music... because it's a music discovery service. exposing listeners to new music should drive sales of albums, tracks and concert tickets through other channels...
they are following the law... to bad if greedy musicians and songwriters don't like it. the laws say if you own a terrestrial station you pay so much...they have conformed to the law...
Pandora has a link to bookmark and purchase a song I like. I'm buying more music than ever before ... The dinosaurs just can't see a new opportunity and position themselves for it...
Now, granted, I'm the first to point out that commenters make up a minuscule portion of the larger readership (often way less than one percent). And that particular article didn't, as of my writing, get many comments. However, as anecdote, and, as the types of comments you do not always see pop up in this chaotic, emotionally-driven conversation, they're a breath of fresh air.
Which leads to the question -- do independent artists, working musicians, struggling artists really hate Pandora? My sense is absolutely not. Certainly, you have guys like Blake Morgan , who hit Pandora from time to time and then run. Of course, there's the various arms of the music industrial complex whipping guys like Morgan into a misguided frenzy. But, outside of that disillusioned core, does the larger population -- generally and of singers, performers and songwriters -- really hate Pandora?
I think not.
Because they recognize how irrelevant, how immaterial Morgan's fight and the industry's message on Pandora is to their lives. Seems to me artists -- large and small -- should attack the broken system, not Pandora.