More Videos:

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Cramer Quick Take: Tides Shift for Hasbro

Tickers in this article: AAPL HAS MAT
NEW YORK (TheStreet) -- Two giant toy companies reported earnings, and both disappointed, leaving TheStreet's Jim Cramer to believe that a structural change is underway. He tells "Mad Money" Research Director Nicole Urken what he believes is behind the shift.

Mattel missed on both top- and bottom-line estimates last Wednesday and now Hasbro did the same on Monday.

In the past, both said that they preferred Mattel to Hasbro, because the company depends less on hot movie franchises to move sales.

But with both companies missing badly on estimates, Cramer sees a different, fundamental change underway: Tablets.

Parents, specifically young ones, are tech-savvy and are now putting tablets in their children's hands, rather than dolls, action figures or board games.

The tablet has been the toy substitute, he said, that can be tailored to young children and even infants, as a way to both play and learn. The move is relatively easy to spot, since both companies failed to impress investors.

Cramer concluded that he still prefers Mattel to Hasbro, but that he likes the tablet more than either, citing this as a play on Apple . Still, he did not advocate buying the stock on this basis alone.

-- Written by Bret Kenwell in Petoskey, Mich. .

# is currently incorrect and needs to be changed # new code for :: # The News-Herald (serving northern ohio) # home links to