Cramer Says Buy Nike

Debra Borchardt:

Nike reported their earnings and holy cow were they good. Jim, this company came out. I mean, future orders increase 7% and I think that that's really the key here and that's why people are responding to this stock is because future orders increase 7%.

Jim Cramer:

Well, this was a...they put it together. There have been worries about gross margin. Nope. Gross margin good and worry about the future orders. Nope. Good. Worried about China. Addressed it square, head-on on a conference call. Great conference call. Mark Parker did a terrific job. Nike has gotten the luster back. This was...ever since the 80's, this has been one of the great growth stocks. It has stumbled, stumbled, stumbled. Now returning a lot of capital, they give you a big dividend boost and you see why. They have a level of confidence now that's terrific. They're pulling away from everybody else. They've got great technology. This is a good story.

Debra Borchardt:

And if it isn't working, they get rid of it like Cole Haan and Umbra. They say nope, that's it?

Jim Cramer:

They are serious business people and this reminds me of the Nike of old. I know it's up a lot. I know it's at an all-time high.

Debra Borchardt:

That's where I was going next.

Jim Cramer:

Buy it anyway.

Debra Borchardt:

Buy it anyway.

Jim Cramer:

Yeah, buy it anyway.

Debra Borchardt:

So, okay, it's in its 52-week high.

Jim Cramer:

Buy it anyway.

Debra Borchardt:

Now where do you think this could go?

Jim Cramer: