Apple's Stock Could Still Double, Even if it Doesn't Sell 156 Million iTVs
Jackson took Morgan Stanley research and fleshed it out. Katy Huberty claims Apple could sell 13 million iTVs at $1,060 a pop, adding $14 billion in revenue and $4.50 EPS to the top and bottom lines. Jackson extrapolates her number -- adding those on the fence about buying iTV and international sales -- to get to 156 million Apple TV sets sold. In one year. 365 days. Most likely between the holidays of 2013 and 2014.
I don't hold Jackson to that number. His math simply extends Huberty's work in one logical, if not incredibly optimistic, direction. But I do hold him to this much: iTV will pick up where iPod, iPhone and iPad left off.
And really, through all of the noise, that's what it comes down to at Apple: Can Tim Cook produce a product that even comes close to reaching his predecessor's heights? That's the long-term elephant in the room people ripped me for talking about months ago, but have latched onto since AAPL started imploding.
Steve Jobs is gone; will Apple become ordinary?
I'm still not confident, but, even with the stock struggling, I'm not as bearish as I once was. While quite a few cats discounted Tim Cook's recent interviews as uneventful, I disagree. Cook sounded more like the type of confident, read-between-my-lines-if-you-can CEO Apple had, deserves and requires. Plus, Cook tipped us off just a tiny bit more to what the next iteration of Apple TV will be.