Facebook Advertising Works and Couldn't Be More Fair
Outside of IPO-related gripes, which have all but blown over, the biggest material moan people had about Zuck was that he needed to ease up on the social mission and run Facebook like a business. Generate revenue. Make massive profits.
With a flawlessness Cook could only dream of, Zuck appears to have maintained Facebook's start-up culture while transforming the company into a mobile monetization powerhouse with its best days still ahead of it.
I have seen the present and the future of social media advertising and it's name is Facebook. You can, by the way, go to and "Like" TheStreet's Facebook page here.
I never bought the notion that it's an ineffective or somehow unfair place to advertise. Mark Cuban got it all wrong. And, now, we're making way too much of Nick Bilton's contention that Facebook must be gaming its newsfeed to get users to promote posts.
Roughly five months into my job as TheStreet's director of social media, I can tell you -- firsthand -- that Facebook advertising works incredibly well for a brand/multimedia organization such as TheStreet. In fact, I argue that if Facebook's platform doesn't work for you, you're simply not doing it right.