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Apple: The Most Absurd Question About the Company Yet

Tickers in this article: AAPL HPQ P
NEW YORK ( TheStreet) -- We all screw up on a regular basis.

I called David Einhorn a "hustler" when I probably should have just said he's always hustling . My camerawork on this week's conversation with Pandora (P) co-founder Tim Westergren left a bit to be desired, but majority feedback tells me it wasn't that bad and the content overshadowed my lack of technical prowess by miles.

All of that to say, I think hard before I go after somebody because a.) I want to get it right; b.) I realize I will make mistakes; and c.) nobody's perfect. However, if there was ever a time for a barn-torching, enter the china store like a bull just released from a studio apartment in Spain , this IS it.

Thanks to Twitter follower @herringroup for catching Bloomberg's Betty Liu toss any Apple (AAPL) -related credibility she might have had out the slamming screen door in the span of just 4-5 seconds:

Yes. We must watch that again ...

Context. Right. To be safe, we should check for context. Here's the entire two minutes plus. Liu's incredible statement comes right about midway through:

There was no context. That's part of the problem. There's no defense -- none whatsoever -- for what Liu said there. Is there a product that can "save" Apple? Is she freaking serious?

Alix Steel threw together the only bit of sense in what was a largely brainless conversation when she legitimately questioned Tim Cook's ability to innovate beyond evolutionary iterations of Steve Jobs-conceived groundbreaking devices.

I hit that angle hard before it became a media obsession. I had no choice but to pull back a bit simply because Apple has zero meaningful competition and the media got way ahead of itself with what really looks a lot like an orchestrated campaign of hate toward Apple .

I know there is absolutely not some devious Apple hatred campaign underlying financial media coverage , but when Liu makes such an absurd comment, she certainly doesn't help my case. In fact, after you watch her -- and that entire segment -- you could, as a perfectly sane and logical person, wonder if something is up.


There's really no need to bite back at the Is there a product that can save Apple? statement. It doesn't warrant a response; however, the larger issue it raises cannot continue to fly under the radar.

How can Bloomberg allow a story -- positioned as a news piece, mind you, not an opinion segment -- to get on the air with that type of question and zero necessary context? If Liu is ad-libbing, she screwed up. If somebody wrote that for her and she read it off of the teleprompter like a talking head, just as bad. And to support the whole thing with graphs and charts on Android/ Samsung's market share and Apple's margins without discussing a.) the Android/Samsung strategies and b.) where Apple's margins have come from borders on dereliction of duty.