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Pandora Popped, But Will It Crash Again?

Tickers in this article: AAPL NFLX NOK P RIMM SIRI TST
NEW YORK (TheStreet) -- Just like TheStreet, Pandora (P) will be at the Consumer Electronics Show (CES) in Las Vegas this week.

Last year at CES, Samsung introduced a refrigerator -- a $3,500 refrigerator -- that runs several popular apps, including Pandora. Aside from Netflix (NFLX) , you cannot find a company that achieved ubiquity faster.

Both companies secured placement on dozens of consumer electronics, from streaming players to remote controls and beyond.

In the auto, only Sirius XM (SIRI) satellite radio -- now in an impressive 42 brands -- saturates the motor vehicle more.

As of last check, with 23 automotive partnerships, Pandora is actually ramping up its presence at a faster historical clip.

At Pandora, listener hours -- particularly on mobile -- continue to increase. Same with revenue. Unabated. Yet the stock gyrates more than most other major names. Look at the volatility. You just can't own this thing -- or can you?

(Photo Credit: Samsung.com)

Don't blame Pandora's business model for the crappy stock. Pandora has been up against it vis-a-vis content acquisition costs since before its IPO. If the issue really spooked investors, the stock would've gone down on big music royalty-related news and stayed down. Instead, it regularly surges, only to violently crash. Ahead of earnings, it's on the upswing, but don't trust it. P ChartP data by YCharts