Trump Hotels Reach Out to the Vegan Yogis
SAN DIEGO (TheStreet) -- Maintaining your vegan diet or yoga regimen is not always easy when traveling and staying at hotels for days or weeks on end.
Unless of course you're staying at a luxury hotel -- one of the luxury hotels in the Trump Hotel Collection, to be exact.
The collection recently debuted the Trump Wellness program, a triad of offerings for exercise and healthy and fast dining.
"As we spoke with our restaurant chefs, and with banquets and with catering, the feedback we were getting is that luxury customers were looking for something that represented their lifestyle," explains Trump Hotel Collection Chief Operating Officer Jim Petrus. "The requests we've been getting signaled that this is something that is relevant to how people eat, and they consider wellness to be an important aspect in their day-to-day to lives."
The first of the three new wellness offerings is called "Nourish" and includes the vegan, gluten-free and organic menu selections that have been added to in-room menus. The program also involved partnering with organic certifying companies to develop menu items made with certified organic ingredients that are often sourced locally and delivered daily.
For example, at Trump National Doral Miami, the chef has arranged for a nearby farm to grow a variety of organic herbs and vegetables exclusively for the resort's use.
At the Trump International Hotel Waikiki Beach Walk, the chef sources hydroponic lettuces from a farm in Kailua and orders organic vanilla bean ice cream from a historic business in Kauai.
"The approach we took was really centered around full transparency," Petrus says. "Our personal belief is we think ultimately all menus in America will have some aspect of nutritional values associated with them. People today want to know what they are consuming. The consumer today is much savvier, they have a much greater knowledge and a much greater appreciation for organic food."
"Quick Bites" is the express food element of the new wellness program. It involves an in-room menu made up of healthy food options with a guaranteed delivery time of 15 minutes or less.