5 Super Bowl Winners You Should Be Betting On

PORTLAND, Ore. (TheStreet) -- We're just going to go ahead and put it out there: We have nothing left to say about Super Bowl ads.

We told you what companies could use one. We told you which National Football League sponsors should have blocked their competitors from getting one. We let you know which industries won't be airing commercials when the Baltimore Ravens and San Francisco 49ers take the field on Sunday or on any other Super Bowl Sunday, for that matter. That has to cover just about every way a company can wring a cent out of the Super Bowl, right?

Wrong. Though companies have spent $1.85 billion on Super Bowl ads in the past decade, according to Kantar Media, there are a lot more ways to cash in on the more than 160 million total viewers in the U.S. who watched the big game last year. We took a look around the Super Bowl's edges and found five cash-producing portions of the Super Bowl that marketing departments and ad firms just don't tend to cover:

Lead-out programming

It's great to have half the country tune in to your network for a night and rake in all that commercial cash. Back in 2011, the NFL renewed its broadcast deal with CBS , Fox and NBC through 2022 and increased its take from $1.93 billion per year to $3.1 billion.

That boosted the NFL's revenue by as much as 60% over the life of the deal, but it also locked in those networks' rotating Super Bowl rights for the next decade. That tends to mean great things for the shows that follow the big game, which have drawn more than 20 million viewers apiece since 2003. That year, ABC's airing of the Jennifer Garner vehicle Alias after the Tampa Bay Buccaneers' 48-21 rout of the Oakland Raiders managed only 17 million viewers.