Apple Faces Real Competition, and It's Not Microsoft
Google introduced Chromebook Pixel on Thursday. In and of itself, that's not a big deal. This device will not change the game. It will not stop very many, if any, MacBook purchases from happening, though it, along with Google's less expensive line of laptops, will eventually gain traction against PCs, particularly ultrabooks.
Matt Baxter-Reynolds wrote an interesting article for
Clarification: Tech geeks and their sympathizers are talking about Chromebooks. As for the rest of the population, they either do not know or can faintly recall that they even exist. If Google wanted to pique the masses' interests, it could have used its firepower to do something less convoluted and more creative than purposely producing something that's not very good.
TheStreet contributor Anton Wahlman
As usual, what will happen likely situates somewhere closer to the middle.
What Google is doing makes sense. It's creating the type of hardware and software/services ecosystem Ballmer was never able to and will never be able to create with Windows. And it has the opportunity to create a better ecosystem than Apple's. There's no doubt that Google has done a better job positioning its seamless productivity/services/social/entertainment suite than Apple has. And now -- with its hardware strategy becoming clearer -- Google is on the verge of putting it all together.
Microsoft doesn't need help dying; it will kick off just fine on its own. Google will merely give it an additional push.
--Written by Rocco Pendola in Santa Monica, Calif.