10 London Summer Olympics Brands You Can't Escape
The Olympics aren't cheap. Early estimates put the cost of this summer's games in London between $15 billion and $18 billion. The security budget alone doubled to $900 million from $450 million since initial tallies were made. Those kinds of costs require partnerships with some of the biggest corporations the world has to offer and lots of cash from those businesses in exchange for their names and logos plastered all over the event.
This means lots of Olympic-themed commercials, lots of air time and lots of awkward parallels drawn between athletes and the products their images are pitching. We took a look at the London 2012 partner roster and found 10 companies whose commercials and images you won't be able to escape until the closing ceremonies:
Procter & Gamble(PG)
The consumer products giant wasted no time getting its Olympic ads out there and was airing its heartstring-tugging tribute to soccer and gymnastics moms by Mother's Day. That was bolstered with online profiles of Olympic parents including U.S. gymnast Shawn Johnson's mother and U.S. swimmer Ryan Lochte's mom. If you're wondering when they're going to start selling you product, just check out Olympic gold medalist Michael Phelps' attempt to swim Americans clear of dandruff in the video above.