The Reason Why Chipotle Continues to Crush McDonald's
NEW YORK (TheStreet) --
That's a telling chart. Shares of Chipotle Mexican Grill
We can all speculate as to why McDonald's struggles while Chipotle continues to not only rip higher, but enter new spaces such as Asian cuisine and the recently-unwrapped pizzeria experiment. Where McDonald's divests -- it rid itself of Chipotle in 2006 (granted, MCD more than quadrupled its original investment) -- Chipotle grows and expands, but never looses sight of its bread and butter.
TheStreet's Brian Sozzi might have hit gold in an exclusive interview he conducted with CMG co-CEO Monty Moran for our friends and lovers at Men's Health.
In the Men's Health piece, Sozzi notes:
Within 15 minutes of my talking to Monty it clicked: the energy, passion, focus, and teamwork are Chipotles ingredients for success, collectively they are the cement that is poured at each of its new restaurant locations.
As the interview (complete with three things you didn't know about company culture at Chipotle) shows, CMG management just runs a different ship -- internally, at corporate and in its stores -- than MCD. The way it treats its employees, at all levels, and inspires them to invest themselves in the work they do probably best explains why Chipotle continues to hammer McDonald's in the sector and on the stock market.
Read more HERE in what is really an excellent and telling piece by Sozzi.
--Written by Rocco Pendola in Santa Monica, Calif.