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4 Reasons Video Job Interviews Are Here to Stay

By Josh Tolan, CEO of Spark Hire

NEW YORK (TheStreet) -- As a recruiter, employer or human resources professional, you've probably noticed an uptick in new HR technology. From employee referral systems to social media recruiting, there always seems to be a new technology to ease the recruitment process.

One such trendy solution is the video interview. In fact, six in 10 employers are using video interviews in their recruitment process. But is the video interview just a fad, or is it here to stay?

Here are some reasons video interviews aren't a passing fad:

Goodbye phone screens
Phone interviews are the middle managers of the hiring process. Between sorting out endless resumes and connecting with the best and brightest is where the phone screening process finds its place. Yet the phone screen is deeply flawed and inefficient. The average phone screen takes about 30 minutes, yet most seasoned HR professionals know within 90 seconds whether someone is all wrong for the job.

Whether your company is a large-scale organization or a small-scale startup, not many companies can afford to waste hours of time connecting with the wrong people. The one-way video interview is the solution to the time-consuming phone screen, allowing you to save time and hang up the phone.

In a one-way video interview, candidates answer employer's written questions on video. These answers can be recorded anywhere, at any time. The asynchronous nature of one-way video interviews is a huge time-saving measure, allowing recruiters and job-seekers to fit preliminary interviews around a busy schedule. So it should come as little surprise that findings from the Aberdeen Group showed employers can watch 10 video screens in the time it takes to do only one phone screen.

No limit to geographical area
Even if you're not in the ultra-competitive tech field, where hiring is going to double all other sectors by 2016, the war for talent is raging. You can't afford to be looking in the same places everyone else is for great talent.

Because video interviews are portable, you can open up the borders on great talent. The best person for your job might not be in your company's backyard, but now it's much easier to connect personally with these candidates anyway. Considering the fact that more than half of surveyed business leaders cite talent shortages as a major problem, the real power of video interviewing might be the platform's ability to open up a wider field of talented candidates.