What Has Twitter (TWTR) A-Flutter?
NEW YORK (TheStreet) -- Twitter
Since the beginning of the week, the company has gained 15.7%, a rally presumably stemming from the announcement it has refined a number of potentially revenue-generating analytics tools. The San Francisco-based business said a series of targeted tools were now available to advertisers as at the end of last week.
"With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter," wrote Abhishek Shrivastava, head of revenue products at Twitter, on the company blog.
To do this, an advertiser can share browser cookie ID with Twitter to see who has recently visited their Web site, find the related Twitter account and match the user with a Promoted Tweet.
"The end result is a highly relevant and useful message for the user," explained Shrivastava.
Yet to make a profit, investors have been keen to see how Twitter could monetize its 232 million monthly active users.
--Written by Keris Alison Lahiff.