One Thing Will End All of the Apple Negativity
Some great tidbits of thought from Segall's latest post:
Some Apple detractors put forth the theory that it's
Segall argues that Apple now battles in an area where it used to "crush." He thinks Apple needs to -- and will -- punch back hard and fast.
I agree with all of that. Label my Apple coverage riding both sides of the fence or being hypocritical; I call it giving a nuanced situation proper context and thoughtful consideration. I view Apple is multiple ways.
Breaking it down to two, there's the near-term dominant Apple where Tim Cook does not appear to have missed a beat.Then there's the long-term, uncertain Apple that simply cannot recover after the loss of Steve Jobs, reflected here.
Then there's the marketing angle Segall introduces. Apple battles because Samsung has come to the table with money and good ads. This development, in and of itself, proves the whole Apple wins because of marketing wrong. No. Apple wins because it produces the greatest hardware on Earth and -- this is the key -- it's always coming up with something new and exciting to disrupt, reinvent and create a buzz.