Microsoft vs. Apple: Be Sexy in the Living Room
- Microsoft (MSFT) says it sold 750,000 Xbox consoles during Black Friday week.
- This "Getting in Bed With Gadgets" report claims that one in three smartphone owners would give up sex before their phones. Ninety percent of 18- to 29-year-olds sleep with their smartphones. And roughly half check their smartphone for no reason when they wake in the middle of the night.
While I would not give up sex for pretty much anything, I am guilty as charged on the other smartphone claims. I browsed some academic journal databases and found that smartphone addiction has become a meaningful area of study. So, while I do not put all of my weight behind the above-referenced study by Online Psychology Degree, it's definitely on to something. Sounds more than reasonable.
For as hard as I have been on Microsoft, I have given the company equal parts praise for its domination of the living room via Xbox. In fact, part of my criticism of the company is that it doesn't focus enough energy on the living room. Marketing. Integration. Development.
Stop trying to be a vixen in the bedroom where Apple (AAPL) obviously rules and focus your energy on extending that living room dominance.
Think about it. The PC is dying. Microsoft's Windows has a puny share of the tablet and smartphone markets, consumer and enterprise. It would take a major miracle for Microsoft to become even a competitive No. 3 to Apple and Android. It's just not going to happen.
Steve Ballmer needs to stop letting his ego get in the way of smart business decisions. He not only lost to Apple, he made a fool out of himself in the process. But that's in the past. It's time to drop the hollow competitiveness and move forward.
Cede control of the smartphone and tablet markets completely. And scale back your attempts with the PC. Don't fight the trend.